Creative Producer / Project Manager

Amara Living

Website redesign + digital branding


Amara Living


The project

Amara Living is a boutique property development company based in Sydney, Australia who specialise in high-end residential properties.

This project was a completely integrated project across all areas of Frost*collective, including brand, digital environmental & wayfinding, and required complete synchronicity across the agency. As a new brand, Amara Living needed a completely new digital presence and strategy established.

The deliverables included a website, a pre-registration micro-site, setup of new social accounts, display & social advertising, eDMs, PR, and a content calendar. As the website is available in both English and simplified Chinese, this required sourcing translators and the coordination of content translation. Due to the wide scope of this project, there was a very large number of stakeholders, including architects, illustrators, property developers, media agencies, CGI artists, freelance resources, translators and more.


My role

  • Client-facing digital producer

  • Managing all digital resources and deliverables

  • Project scoping

  • Gathering requirements

  • Digital strategy

  • Client presentations

  • Stakeholder management

  • Managing budgets

  • Wireframing

  • Social media set-up and management

  • Running client digital training

  • Sourcing and scheduling freelance resources

  • Managing overall design and development