Amara Living is a boutique property development company based in Sydney, Australia who specialise in high-end residential properties.
This project was a completely integrated project across all areas of Frost*collective, including brand, digital environmental & wayfinding, and required complete synchronicity across the agency. As a new brand, Amara Living needed a completely new digital presence and strategy established.
The deliverables included a website, a pre-registration micro-site, setup of new social accounts, display & social advertising, eDMs, PR, and a content calendar. As the website is available in both English and simplified Chinese, this required sourcing translators and the coordination of content translation. Due to the wide scope of this project, there was a very large number of stakeholders, including architects, illustrators, property developers, media agencies, CGI artists, freelance resources, translators and more.
As the digital producer I was responsible for managing all digital resources and deliverables – including scoping, gathering requirements, strategy, client presentations, stakeholder management, managing budgets, wireframes, creation of social accounts, running client digital training, sourcing and scheduling freelance resources, and managing design and development.
Client-facing digital producer
Managing all digital resources and deliverables
Social media set-up and management
Running client digital training
Sourcing and scheduling freelance resources
Managing overall design and development