To launch ‘Apple Pay for ING DIRECT’ across Australia, ING DIRECT ran a fully integrated campaign where I was responsible for all digital touchpoints.
The campaign included digital strategy, eDMs, targeted social and rich media display ads, and updates to ING DIRECT’s existing website. The project also required a photo shoot for the digital assets that required my direction via shot list and coordination of resources.
Client-facing digital producer
Scoping & estimates
Preparing timelines & project documentation
Mapping customer journeys
Managing design and production of assets
Preparing shot lists for the shoots
Translating media plans and technical requirements for the client and suppliers
Sourcing and scheduling resources