Creative Producer / Project Manager
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Apple Pay for ING DIRECT

Content production + integrated campaign

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Video:
YouTube | Facebook

Website:
ing.com.au/apple-pay

Client:
ING DIRECT.

Agency:
The Works Sydney.

 

The project

To launch ‘Apple Pay for ING DIRECT’ across Australia, ING DIRECT ran a fully integrated campaign where I was responsible for all digital touchpoints.

The campaign included digital strategy, eDMs, targeted social and rich media display ads, and updates to ING DIRECT’s existing website. The project also required a photo shoot for the digital assets that required my direction via shot list and coordination of resources.

 

My role

  • Client-facing digital producer

  • Scoping & estimates

  • Preparing timelines & project documentation

  • Managing budgets

  • Mapping customer journeys

  • Managing design and production of assets

  • Preparing shot lists for the shoots

  • Translating media plans and technical requirements for the client and suppliers

  • Stakeholder management

  • Sourcing and scheduling resources