Creative Producer / Project Manager

RAC #givemetime

Content production & Digital campaign


Media release

J Walter Thompson

Royal Automotive Club of Western Australia


The project

In preparation for the 2017 State Election, RAC (The Royal Automobile Club of WA) wanted to raise awareness of the traffic congestion issues in Western Australia and call for action and investment.

With the concept already developed and the TVC in production, RAC wanted to gain more reach through audience targeting on digital and social. The digital deliverables included HTML5 banners, an Exponential video unit and social ads.


My role

  • Client-facing digital producer

  • Scoping & estimates

  • Preparing timelines & project documentation

  • Managing budgets

  • Preparing shot lists & production schedules for the photo shoots

  • Translating media plans & technical requirements for the client and suppliers

  • Stakeholder management

  • Sourcing and scheduling freelancers & resources

  • Managing overall design and production of assets