In preparation for the 2017 State Election, RAC (The Royal Automobile Club of WA) wanted to raise awareness of the traffic congestion issues in Western Australia and call for action and investment.
With the concept already developed and the TVC in production, RAC wanted to gain more reach through audience targeting on digital and social. The digital deliverables included HTML5 banners, an Exponential video unit and social ads.
Client-facing digital producer
Scoping & estimates
Preparing timelines & project documentation
Preparing shot lists & production schedules for the photo shoots
Translating media plans & technical requirements for the client and suppliers
Sourcing and scheduling freelancers & resources
Managing overall design and production of assets