This campaign was to launch the Nikon D3400 and the KeyMission range in Australia, leveraging the “I AM NIKON” messaging and heroing product features like SnapBridge on the D3400 that allows the user to transfer the images from the camera directly to their mobile device.
Using a combination of existing global Nikon assets, as well as the creation of new content, the campaign deliverables included rich media display & social ads, full-page publisher takeovers, social posts and videos.
Scoping & estimates
Preparing timelines & project documentation
Preparing shot lists for photo shoots
Coordination with the media agency
Sourcing and scheduling freelance resources
Managing overall design and development of assets