Creative Producer / Project Manager

I AM NIKON | D3400 & KeyMission Launch

Integrated campaign


Read about the campaign:

Nikon Australia

J Walter Thompson


The project

This campaign was to launch the Nikon D3400 and the KeyMission range in Australia, leveraging the “I AM NIKON” messaging and heroing product features like SnapBridge on the D3400 that allows the user to transfer the images from the camera directly to their mobile device.

Using a combination of existing global Nikon assets, as well as the creation of new content, the campaign deliverables included rich media display & social ads, full-page publisher takeovers, social posts and videos.


My role

  • Digital producer

  • Scoping & estimates

  • Preparing timelines & project documentation

  • Managing budgets 

  • Preparing shot lists for photo shoots

  • Coordination with the media agency

  • Stakeholder management

  • Sourcing and scheduling freelance resources

  • Managing overall design and development of assets