Creative Producer / Project Manager
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Jobactive

Digital campaign for the Australian Government

 
 

Jobactive website

Client:
Australian Federal Government

Agency:
J Walter Thompson

 

The project

jobactive is a program run by the Australian Government to help small businesses find staff through specialised jobactive providers. These providers also source the candidates, assisting the unemployed to return to work.

In order to raise awareness of the program, we were asked to deliver a digital campaign across social, display and eDMs.

This project had an incredibly tight timeline, and with a media plan containing a large number of rich media deliverables, it required three front-end developers to be working in parallel. To ensure the output was cohesive and of a high standard, it required careful planning, close review and rigorous project management.

The primary campaign deliverables were HTML5 banners, social ads, emails and onsite assets.

 

My role

  • Client-facing digital producer

  • Scoping & estimates

  • Preparing timelines & project documentation

  • Managing budgets 

  • Sourcing & scheduling resources

  • Coordination with the media agency

  • Managing dispatch of assets

  • Trafficking campaign in DoubleClick

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