The Masterpet Pet Lovers Rewards app is a new loyalty program for customers in Australia and New Zealand that integrates with a secure web portal for Masterpet sales representatives, including vets and pet stores.
We were approached by Masterpet to take their former coffee-style stamp-card loyalty program and build an online loyalty platform with Salesforce integration. Through extensive research and discovery sessions, stakeholder workshops and interviews, we developed an app that while allowing customers to collect their points to receive rewards and track their purchase history, also provided Masterpet the ability to track sales and collect customer data for remarketing.
Client-facing digital producer
Scoping & estimates
Preparing timelines & project documentation
Managing budgets & change requests
Preparing technical documentation & details scopes of work
Leading stakeholder interviews & discovery sessions
WIPs and status updates
Running client digital training
Information architecture & wireframes
Submitting the app to app stores
Sourcing & scheduling freelance & studio resources
Managing overall design and development of the project
Testing & quality assurance