Creative Producer / Project Manager

Masterpet Pet Lovers Rewards

Loyalty app & CRM platform


Download the app:
iPhone | Android

Masterpet Corporation



The project

The Masterpet Pet Lovers Rewards app is a new loyalty program for customers in Australia and New Zealand that integrates with a secure web portal for Masterpet sales representatives, including vets and pet stores.

We were approached by Masterpet to take their former coffee-style stamp-card loyalty program and build an online loyalty platform with Salesforce integration. Through extensive research and discovery sessions, stakeholder workshops and interviews, we developed an app that while allowing customers to collect their points to receive rewards and track their purchase history, also provided Masterpet the ability to track sales and collect customer data for remarketing.


My role

  • Client-facing digital producer

  • Scoping & estimates

  • Preparing timelines & project documentation

  • Managing budgets & change requests

  • Preparing technical documentation & details scopes of work

  • Stakeholder management

  • Leading stakeholder interviews & discovery sessions

  • WIPs and status updates

  • Client presentations

  • Running client digital training

  • Information architecture & wireframes

  • Submitting the app to app stores

  • Sourcing & scheduling freelance & studio resources

  • Managing overall design and development of the project

  • Testing & quality assurance