Creative Producer / Project Manager
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Live at The Paper Mill

Website + digital campaign

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Website:
liveatthepapermill.com.au

Client:
Coronation Property

Agency:
Frost*collective

 

The project

Coronation Property is property development company based in Sydney, Australia who specialise in developing community through urban living precincts. The Paper Mill is a community precinct comprising of multiple residential property developments on Sydney’s St. Georges River.

This was a completely integrated project across all areas of Frost*collective, including brand, digital, environmental and wayfinding, and so required complete synchronicity across the agency. With the launch of ‘The Bindery’, the newest development in the precinct, and additional sales of ‘The Paper Mill’, the existing website needed a refresh to cater for additional properties.

The deliverables included a multi-site website, a pre-registration micro-site, display & social advertising, eDMs, and a content plan. Due to the wide scope of this project, there was a large number of stakeholders involved with competing priorities, including property developers, architects, media agencies, CGI artists, freelance resources, translators and more.

 

My role

  • Client-facing digital producer

  • Scoping & estimates

  • Preparing timelines & project documentation

  • Managing budgets 

  • Preparing technical documentation

  • Stakeholder management

  • Digital strategy

  • Client presentations

  • Managing all digital resources and deliverables

  • Running client digital training

  • Wireframes

  • Updating website content

  • Running client digital training

  • Sourcing & scheduling freelance resources

  • Managing overall design and development of assets

  • CMS training & documentation

  • Testing & quality assurance

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