Creative Producer / Project Manager

SuperFan Apps

Suite of sports apps


News Corp Australia

Internal Digital Product Team


The project

The SuperFan apps are a suite of mobile apps that include sport news, videos, stats, team information and polls for passionate AFL (Australian Football League) and NRL (National Rugby League) fans.  

The SuperFan apps were News Corp Australia’s first products to display nationally syndicated news and video content in a consolidated app for its large audience of sport consumers. The apps included integration with APIs, editorial publishing software, subscription services and the popular Australian SuperCoach fantasy sport apps.

Working in an agile team using SCRUM to create these new products, we first conducted interviews, research and tested the ideas with prototyping and an MVP (Minimum Viable Product) launch. The project evolved through continuous iterations and user testing with a closed group of beta users.


My role

  • Hybrid digital producer / product manager in Agile team

  • Assisting with user experience research

  • Stakeholder management

  • Client presentations

  • Conducting user research

  • Managing the beta users & collating feedback

  • Prioritising features

  • Documenting bugs and improvements

  • Removing blockers for developers

  • Testing & quality assurance

  • Developing AB tests & hypotheses

  • Training editorial staff on new processes

  • Preparing training documentation

  • Reporting on success metrics