Creative Producer / Project Manager

EA Games / Star Wars Battlefront II

Influencer marketing campaign


Digitas Australia

EA Games (Australia & Japan)


The project

With EA Games launching Star Wars Battlefront II game later in the year, we were engaged to manage the pre-launch campaign through influencer marketing, community management and communications for the Asia-Pacific region. Following the success of the first key milestone, the scope of work increased to include all PR activity for the remainder of the campaign.

For more information about the game, visit Star Wars Battlefront II news

View samples of influencer campaign content:
Australia | Hong Kong | Singapore | Japan


My role

  • Client-facing project manager

  • Preparing timelines & project documentation

  • Scoping & estimating

  • Managing budgets & tracking burn rates

  • Preparing campaign plans

  • Leading project stand-ups & status updates

  • Running client WIPs

  • Scheduling influencer and media travel for Star Wars Celebration in Orlando

  • Sourcing translators & coordinating content translations

  • Managing execution of deliverables through influencers, media & studio resources 

  • Managing deliverables through inter-agency teams located in Australia, Hong Kong, Japan, Korea and Singapore

  • Campaign reporting