Creative Producer / Project Manager
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Virgin Australia #matesrates

Content production & digital campaigns

 
 

virginaustralia.com/mates-rates

Client:
Virgin Australia Airlines

Agency:
Digitas Australia

 

The project

To promote flights on less travelled routes, we ran a monthly #MatesRates campaign for Virgin Australia Airlines offering sale fares to selected destinations for friends and family who book flights and fly together.

Each month our team would develop the campaign from concept through to delivery, creating all campaign materials for digital channels and touchpoints, including onsite, social, digital media and email marketing campaigns.

 

My role

  • Client-facing producer

  • Scoping & estimates

  • Preparing timelines & project documentation

  • Managing budgets

  • Translating media plans & technical requirements for the client and suppliers

  • Stakeholder management

  • Scheduling & managing creative resources

  • Managing overall design and production of assets