To promote flights on less travelled routes, we ran a monthly #MatesRates campaign for Virgin Australia Airlines offering sale fares to selected destinations for friends and family who book flights and fly together.
Each month our team would develop the campaign from concept through to delivery, creating all campaign materials for digital channels and touchpoints, including onsite, social, digital media and email marketing campaigns.
Scoping & estimates
Preparing timelines & project documentation
Translating media plans & technical requirements for the client and suppliers
Scheduling & managing creative resources
Managing overall design and production of assets